How to Eat an Elephant - Propaganda

From behind the scenes, people you've never heard of manipulate the media to make you believe whatever it is they want you to believe.



An introduction to Propaganda, the foundation to understanding how mass communications has manipulated the people for at least the last 100 years.

Chapter 01 - Organizing Chaos


'It is the purpose of this book to explain the structure of the mechanism which controls the public mind, and to tell how it is manipulated by the special pleader who seeks to create public acceptance for a particular idea or commodity.' ~ Edward Bernays

Chapter 02 - The New Propaganda


Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints.

Chapter 03 - The New Propagandists


Bernays makes a case for establishing layers of propagandists that can act to transmit marching orders from the top down. The invisible govenors issue a command. The public relations teams of the corporations deliver the orders. The teacher or pastor or parent drive the orders home. Each layer of leadership may not even know they are being led. All of this, says Bernays, should happen within an ethical framework similar to that other well respected and highly ethical profession - lawyers!

Chapter 04 - The Psychology of Public Relations


'But when the example of the leader is not at hand and the herd must think for itself, it does so by means of cliches, pat words or images which stand for a whole group of ideas or experiences. Not many years ago, it was only necessary to tag a political candidate with the word 'interests' to stampede millions of people into voting against him, because anything associated with 'the interests' seemed necessarily corrupt. Recently the word Bolshevik has performed a similar service for persons who wished to frighten the public away from a line of action.' Good thing this doesn't happen in modern times. That would be DEPLORABLE and WOKE.