How to Eat an Elephant - Home


Hot off the stove.

Propaganda - Chapter 04 - The Psychology of Public Relations


'But when the example of the leader is not at hand and the herd must think for itself, it does so by means of cliches, pat words or images which stand for a whole group of ideas or experiences. Not many years ago, it was only necessary to tag a political candidate with the word 'interests' to stampede millions of people into voting against him, because anything associated with 'the interests' seemed necessarily corrupt. Recently the word Bolshevik has performed a similar service for persons who wished to frighten the public away from a line of action.' Good thing this doesn't happen in modern times. That would be DEPLORABLE and WOKE.

Propaganda - Chapter 03 - The New Propagandists


Bernays makes a case for establishing layers of propagandists that can act to transmit marching orders from the top down. The invisible govenors issue a command. The public relations teams of the corporations deliver the orders. The teacher or pastor or parent drive the orders home. Each layer of leadership may not even know they are being led. All of this, says Bernays, should happen within an ethical framework similar to that other well respected and highly ethical profession - lawyers!

Propaganda - Chapter 02 - The New Propaganda


Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints.