Propaganda
Chapter 01 - Organizing Chaos
page 9 (pdf 3)
page 10 (pdf 4)
No mincing of words here.
Voting is the illusion of power. TODO
Depricating the constitution. TODO
Justify the 2 party system. Us-vs-them mentality follows. Easier to control one or two parties than lots of free thinking individuals. TODO
Disdain for the common man. The common man can't study and make up his own mind. Is this because the so-called invisible government also pushes its endless "entertainment" and (make) work? The common man can't study because they have no time and/or are distracted by things like Hollywood. TODO
page 11 (pdf 5)
Media (or an "ethical teacher") delivers the order that the common man conforms to. TODO
Strawman argument. You don't need to chemically test everything, though I think most people DO compare prices. In the modern world this is much less an issue, but even in the early 20th century people could have used heuristics to narrow thier choices. What do your neighbors and community at large say about product X? You could easily buy a different brand of soap or bread every week and make up your own mind. TODO
But no, we need a "vast and continuous effort going on to capture our minds..." TODO
Notice how there is no alternative that the people might be in control of their own actions. It is either propaganda or "wise men" making all the decisions for the unwashed masses. TODO
page 12 (pdf 6)
He doesn't even hide it: "the manipulation of news". This tactic may be "misued", but there is no other way (according to a propaganda proponent). Surely there is at a minimum some conflict of interest here. TODO
From newspapers, to radio, to television, to the internet, to social media. "Opinion may be regimented." TODO
page 13 (pdf 7)
Phrases like climate change, build back better, black lives matter, equal rights, diversity, inclusion. The whole of the world recognizes these slogans because a concerted and centralized media that delivers them. (note: I make no judgement on any of their validity, they are only examples). TODO
"Sustained against perversion and betrayal." Right or wrong, these slogans and ideas are browbeaten into us to the point where their actual meaning and their implied meaning becomes a gulf that can not be traversed. TODO
For example the slogan diversity is used to imply that all races/nationalities/sexes/etc should be mixed. If you take this to its logical conclusion though, it leads to homogeneity. TODO
Consider a simple example of race. If you mix all the races, eventually the whole planet would end up with olive skin, brown hair, and brown eyes. If you mix all the cultures, eventually you end up with one homogenized global culture. A painting is beautiful because of the interplay between the colors. If all the colors were mixed the painting would be one (brownish) color. TODO
Maybe this is good, maybe not, but the point here is that it is not diversity. TODO
This, particularly today in the internet age, seems to run counter to what Bernays has been saying. If the people in the village could generate their own ideas and opinions, why can't they do the same thing on a larger scale thanks to mass media? I think the answer in the early 20th century was that the people didn't have a voice in mass media. The media was controlled by a few powerful outlets. Today, with social media (that itself is not without manipulation and criticism) people can and in fact are generating their own ideas and opinions. The modern "problem" is that the masses don't necessarily for the "correct" opinions of the propagandists. TODO
Over several pages Bernays lists many dozen clubs, newspapers, and conferences as evidence of "how many and diverse are these cleavages in our society." In the age of the internet, the numbers are laughably low. There is no actual argument and it feels like Bernays is simply trying to overwhelm the reader with data. Who cares how many formal and unformal organizations there are? They are simply groups that have common interests. TODO
There are MANY "clubs", churches, newspapers, etc people of common opinion that are not geographically close can be targetted, whereas before you had geo limits on communication between communities. Mass media allows the demographics to emerge. TODO
A person in society is a member of many smaller groups what they learn in one they can introduce/support in another. (Like a game of telephone, the 'viral' spread of ideas.) TODO
page 17 (pdf 11)
"Unconsciously" is very telling here. TODO
Here I want to point to "The Four Hundred", a class that may not be well known to many these days. It was basically the wealthiest and most powerful of the social elite. TODO
This shows how an idea may propagate between these disparate circles. Though by this very logic, they aren't very disparate at all. TODO
page 18 (pdf 12)
Again this runs counter to what Bernays has been saying. These ideas, theoretically, would propagate via individuals who were influenced by the other individuals around them. While I can't argue that a mass thinking would emerge, the basis of this book is that a select few set the agenda. The interplay of independent ideas would likely be in somewhat of a flux, possibly settling for a time and then, with new information or inventions be upended temporarily. This stands in stark contrast to an idea repeated over and over again in the media until those that said idea benefits needs to be altered. In which case the media simply changes the tune and drives into the public mind the new parameters. TODO
Another strawman arguement. TODO
"... impotence of force to organize anything." TODO
From the horses mouth: "It is the purpose of this book to explain the structure of the mechanism which controls the public mind..." TODO
Conclusion
TODO
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